In a global economy, businesses must be prepared to navigate the challenges of time zone management to maintain successful collaboration with international clients and offices. When an employee is attending a conference in Japan, they’ll be 14 hours ahead of colleagues in New York, so how can you schedule meetings across time zones considering this type of distance? The key is maintaining communication using virtual tools, time zone planners, and collaborative work platforms. In this guide, we’ll cover the top strategies for ensuring productivity when working across time zones.

Why are time zone differences a challenge in business travel?

Collaborating across time zones is a challenge for several reasons. Scheduling meetings, setting deadlines, and working out project management timelines involves careful consideration.

How do time zones affect communication?

Coordinating video calls through tools like Teams and Zoom is one of the usual ways to manage remote workers, but when employees are travelling for business, they may be working completely outside of home office hours. Flexibility is required to maintain real-time communication. Time lost waiting for messages and queries can lead to missed deadlines, lost productivity and project delays.

How can time zones affect travelers?

Apart from the physical challenges of jet lag, business travelers can experience mental strain when working in different time zones. They may need to work outside of their usual hours to attend virtual meetings and maintain contact with clients, resulting in a poor work-life balance. Workers can also feel isolated if the time zone difference is prolonged, enhancing the need for inclusive remote scheduling.

What time zone is most common in business?

There are 24 time zones, starting with the Coordinated Universal Time or UTC. This is the world’s standard starting base for calculating the other time zones, making it a popular option for business coordination.

According to analysis of Google Trends, however, Eastern Standard Time (EST) is the most common, particularly in business. It’s observed across multiple countries and stands as a middle ground between Asia and Europe, which is useful when scheduling meetings.

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Essential strategies for working across time zones

With careful planning, you can communicate and collaborate across time zones with ease. Here are several strategies to employ.

Maintain a holistic view over scheduling

You can’t schedule meetings across time zones if you don’t know where your team is located. A useful tool for locating employees for scheduling purposes is a real-time traveler tracking tool like Booking.com for Business’s Traxo integration, which helps establish everyone’s current time zone.

Once you know where everyone is positioned, you can plan the best time to communicate using overlapping work hours to maximize participation. Travelers should also update their time zones in communication tools like Slack or Teams, while utilizing autoresponders for status updates.

Establish clear channels for communication

Your company may already have a communication policy for remote and hybrid workers. As part of pre-travel planning, establish clear communication expectations including preferred platforms. Different team members might have different channels they prefer, but if one traveler prefers email and another prefers WhatsApp, messages can get lost in translation.

Centralize your communication with an established channel for business travel. For video calls, this may entail tools like Zoom, Google Meet, and Microsoft Teams, while chat tools like Slack are useful for creating working groups divided by time zone and pinning important information outside of working hours.

In addition to specifying preferred channels, create a list of expectations.

  • When are travelling employees required to log in for live video chats?
  • Will meetings be scheduled during work trips?
  • How will resources be shared for collaboration?

Team members in different time zones should be able to access the documents they need, no matter the time of day.

Employ asynchronous communication

Asynchronous communication is best practice for working in different time zones. This describes any tools used to exchange information at different times, ranging from email and instant messaging services to project management apps and voice notes. Asynchronous communication is an inclusive way of working that reduces the need for real-time meetings across different time zones. Business travelers can work autonomously, without interruption, in their localized time zone, while still providing updates and receiving answers to queries.

To excel with this type of strategy, businesses should emphasize the need for clarity in messaging, while sticking to preferred communication channels. When setting out deadlines, it’s also important to list them in each relevant time zone to avoid confusion.

Track productivity using deliverables

Business travelers might spend part of their day in transit or attending client meetings, rather than following a strict eight-hour schedule. For better time zone management, measure productivity on output rather than hours. Time zones naturally present challenges which may require slight adjustments to workflow. Before travel, collaborate on a framework and schedule with clearly defined responsibilities and metrics for success.

Essential tools for collaborating across time zones

Employing the strategies above relies heavily on today’s collaborative tools, including apps for communication, project management, and scheduling.

Employee communication tools

Stay connected in different time zones using video calls, emails, and chat services.

  • Zoom offers a free and easy setup for quick chats and larger meetings, accessed via secure, private link.
  • Microsoft Teams is widely used by businesses for small team check-ins and one-on-one calls, accessible by travelers using their choice of device.
  • Slack is useful for project management, asynchronous communication, and real-time live chats to keep remote team members connected. You can set up different channels to cater for each time zone and project.
  • Jitsi Meet is an open-source platform for online meetings in various time zones, available without time limitations.

Time zone planners and scheduling tools

In addition to communication channels, businesses should also consider scheduling tools. Time zone planners like World Time Buddy and Time and Date are indispensable, calculating live time differences between locations.

  • Google Calendar has a collaborative function allowing users to add events and share them with the full team.
  • Outlook is one of the best all-purpose scheduling tools for businesses. Users can create new events in the calendar and add up to three different time zones. Add attachments, request in-person attendance, and automatically email reminders.
  • Calendly helps organizations schedule meetings, events, and appointment times. Travelers can set their availability by time zone. It also syncs with calendars from Google and Outlook, while integrating with video conferencing tools.

Project management tools

When you need to share resources and deliverables across different time zones, project management tools foster collaboration. The best options let you assign tasks and improve productivity.

  • Asana is a work management platform that breaks projects into smaller tasks with clear deadlines. A shared space encourages collaboration across time zones, with real-time charts to track progress.
  • Trello is a project management tool known for its simplicity and user-friendliness, which is helpful for travelling employees and remote workers. It uses boards, lists and cards to keep members on track with clear workflows.
  • Basecamp is a top choice for collaboration in different time zones. This project management software allows users to create to-do lists, assign and complete tasks, and share files for better asynchronous communication.

How to schedule meetings across time zones

Whether you’re using Calendly or Outlook, scheduling meetings in different time zones is a challenge. Here are a few tips to make the process more efficient.

  1. Choose your scheduling tool. Look for automated software that creates meetings, sends reminders, and assigns log-in links to streamline the process.
  2. Use a time zone tracker to determine when schedules overlap.
  3. Sync meeting times across shared calendars.
  4. Create and share an agenda to make expectations clear. This helps travelling employees better manage their time.
  5. Use group chats to answer questions regarding the time and agenda.
  6. Record the session to share with business travelers who may be unable to attend due to the time difference.

Scheduling meetings across time zones is difficult, so it’s also worth considering whether the information could be better conveyed using a video recording, voice note, or shared presentation.

How do I manage time zones in Outlook?

You can manage time zones in Outlook using your account settings. Navigate to the ‘Calendar’ section and adjust or add new time zones under the ‘Time Zones’ drop-down feature. You can also set up alerts to update time zones when travelling.

For meeting scheduling purposes, remember that Outlook Calendar start and end times are saved in UTC by default. When you send meeting requests to someone in a different time zone, it will show up in their respective local time but still be saved in UTC.

Best practices for working across time zones

Business travel offers plentiful benefits, from building stronger client relationships to broadening your market. At the same time, working in different time zones can also be beneficial. Employees aren’t bound to a single, localized market, when dealing with international clients and settings. To maximize these opportunities, here are a few best practices for working across time zones.

Be flexible with meeting times

With team members in different time zones, flexibility is best practice. Strive first to find overlap hours, but where these are scarce you may need to set up multiple meeting times.

Use high-quality audio and video channels

Fuzzy images and staticky audio wastes time for all parties involved. When remote working during a business trip, it’s essential to use channels that facilitate clear audio and video communications across time zones. Invest in high-quality cameras and microphones for business travelers, and record meetings for those who can’t attend.

Be highly specific

Asynchronous communication requires a higher level of detail than direct, real-time chats where you can ask follow-up questions. If you’re leaving a message for a colleague in a different time zone, they won’t be able to answer straight away. Use clear, precise language and attach all necessary supporting documentation to prevent misunderstandings.

Boost productivity during travel

Business travelers can stay productive in transit using time-saving Wi-Fi finders, travel management tools, real-time translators and expense trackers. Travel smarter while staying connected using cloud-based apps like Google Workspace and Slack. That way, colleagues can collaborate no matter the location.

Both business travelers and admins can save time collaborating across time zones with SME travel management platforms like Booking.com for Business. You’ll be able to log in to view and amend your business flights and hotel bookings remotely, all while ensuring compliance. And with real-time traveler tracking using the Traxo integration, businesses gain full visibility over their team for better connectedness, from anywhere in the world.

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