Discover the top European business travel destinations. From the streets of Berlin to the charm of Rome, these European business hubs await.
Going on a business trip to a new city is a great way to add some excitement to your work routine. Whether you’re in the fashion, finance, manufacturing, or the auto industry, Europe offers amazing destinations for business travelers.
Below are our top 10 most popular destinations for European cities with thriving business sectors, impressive event venues, and plenty of activities to enjoy during downtime.
Let’s take a look at the 10 best business travel destinations in Europe.
London is an epicenter of brilliance, where Canary Wharf's financial power meets the creative pulse of Camden and Shoreditch. The UK's huge economic output spans finance, tech, hospitality, and the arts – all flourishing within London's dynamic ecosystem.
World-class venues like ExCeL London, The Shard, and Olympia London inspire success, while annual events like the Business Travel Show and Going Global Live fuel networking and growth. London City, Heathrow, and Gatwick are the key airports that make getting to the city easy.
In your downtime, explore iconic landmarks like the Tower of London and Buckingham Palace, catch a show in the West End, or enjoy a tranquil Thames-side stroll. As evening falls, experience the city’s diverse culinary scene in Covent Garden before taking to the cobbled streets of Soho to revel in London’s famous nightlife.
In the heart of Europe, the “City of Love” is so enchanting that it can even make business trips feel passionate. Discover world-class event venues like the Paris Expo Porte de Versailles and the Maison de la Mutualité, where networking, conferences, and exhibitions become more than just work but an experience.
Plus, Paris also hosts vibrant annual events like Viva Technology and Paris Retail Week, connecting you with global visionaries with rich stories to tell. Whether you're a seasoned traveler or a first-time visitor, you can easily access this urban oasis thanks to the Charles de Gaulle and Orly Airports.
Beyond business, explore treasures like the Eiffel Tower and the Louvre Museum. Whether for business or pleasure, what's a trip to Paris without trying the local bread, wine, and cheese? Wander along the banks of the Seine to discover hidden gems and cozy cafés.
The vibrant capital of Germany attracts business travelers with its unique blend of innovation and history. As one of Europe’s top business cities, it’s a dynamic hub for tech startups and creative industries. World-class venues like Messe Berlin make this city the ideal destination for business opportunities and inspiration.
The Express Train FEX connects the regional airport to Berlin Central Station in just 30 minutes. It departs from Terminal 1's train station every half hour. Whichever corner of Berlin your business compass points you toward, rest assured you'll get there effortlessly.
When your schedule permits, don't miss the chance to immerse yourself in Berlin's rich history – from the remnants of the Berlin Wall and the iconic Brandenburg Gate to the cultural oasis of Museum Island. If you have time to spare, explore lively neighborhoods like Kreuzberg and Prenzlauer Berg, where Berlin's true soul comes to life.
Madrid is a prime destination for any business trip, offering a mix of modernity and tradition that caters to professional needs and downtime fun. The city has great event venues like IFEMA, Feria de Madrid, and Palacio Municipal de Congresos – ideal for conferences of any size. Madrid also hosts renowned annual business events like the Madrid International Real Estate Exhibition (SIMA) and Madrid Fusión, a global gastronomy summit.
The Spanish capital is a hub for various industries, including finance, technology, fashion, and tourism. Business travelers can easily reach the center of Madrid city from the airport by taking the Airport Train (Cercanías, Line C-1), which stops at major train stations like Chamartín and Atocha.
Businesspeople can engage in networking opportunities while enjoying the city’s vibrant culture. Outside of work, you can explore historic sites like the Royal Palace and Prado Museum, dine at Michelin-starred restaurants, or unwind in the picturesque Retiro Park.
Located in southern Germany, Munich is a business traveler's dream. Known for its economic strength and technological innovation, the city hosts significant events like EXPO REAL and BAUMA, perfect for industry networking and growth. The ICM Munich and Messe München provide top-tier venues for businesses worldwide.
Munich's Franz Josef Strauss Airport promises convenient access, and the city's cultural scene offers lots to explore. During your downtime, visit Nymphenburg Palace and Marienplatz to soak up some culture. Indulge in Bavarian cuisine and raise a stein in one of Munich's famous beer halls. While many locals speak English, learning a few basic German phrases can go a long way. Locals often appreciate the effort, even if your German is limited.
The capital of Poland is rapidly emerging as a hotspot for European business. The city offers modern conference facilities, with the Warsaw International Expocentre and Ptak Warsaw Expo leading the way. Annual events like the Warsaw International Economic Meeting attract professionals from various sectors.
The Warsaw Chopin Airport is nearby and makes reaching the city simple. Once you arrive, Warsaw has an efficient public transit system that spans trams and buses. Buy a Warsaw Card for convenient access to public transit, which will make getting around town stress-free.
Beyond business, delve into Warsaw's rich history by exploring the Old Town, Royal Castle, and Wilanów Palace. Polish cuisine awaits with hearty pierogi and delicious pastries that offer a taste of authentic local flavors.
Known as the “Eternal City,” Rome combines history with business opportunities. It’s home to venues like the Fiera di Roma and Palazzo dei Congressi, and also hosts events like the Rome International Film Festival. Connect with local professionals or expatriate communities by joining industry-specific groups or attending local events, which can expand your network.
Business discussions often unfold over dinner, providing a chance to try regional dishes like Cacio e Pepe or artichokes alla Romana. When dining with clients or colleagues in Rome, observing local etiquette is vital, with the host typically initiating a toast.
Rome has two airports—Fiumicino and Ciampino—with more than 45 million passengers each year, making Rome the busiest Italian city in airline traffic. Getting to and from the Fiumicino and Ciampino airports is straightforward. You can use the Leonardo Express train for Fiumicino, which takes you directly to Termini Station. From Ciampino Airport, various bus services—like the Terravision or SitBus—offer convenient transportation to the city center, too.
For convenient navigation throughout the city, consider buying a Roma Pass. This pass provides unlimited access to public transit and offers discounts for various attractions that just might give you some inspiration before your next meeting. Visit the Roman Forum or explore lesser-known archaeological sites like the Baths of Caracalla or the Appian Way. These locations offer a quieter but equally captivating glimpse into Rome's fascinating history.
Milan is a vibrant hub for fashion and finance that lures business travelers with its blend of style and commerce. Here you'll discover top-tier business venues like the Fiera Milano and MiCo-Milano Congressi, equipped with cutting-edge facilities for conferences and exhibitions. Milan's dynamic spirit extends to its annual highlights—notably Milan Fashion Week and Salone del Mobile—which draw global influencers and industry leaders. Whether your focus is on fashion, finance, or technology, Milan offers a fertile ground for professional growth.
Milan's airports—Malpensa and Linate—are strategically located for convenience in Northern Italy. It's also easy to travel to Rome thanks high-speed trains, offering seamless trips from Milan.
When work demands allow, check out what else Milan has to offer. Explore picturesque landmarks like the stunning Duomo di Milano and the historic La Scala Opera House. Dining in Milan is a sensory experience, with tons of gourmet restaurants serving exquisite Italian cuisine. Take a leisurely stroll through charming neighborhoods like Brera to discover the city's charm in all its glory.
When it comes to top European destinations for business travelers, Frankfurt is an absolute must. Positioned as the financial hub of Germany, Frankfurt attracts professionals in search of opportunities and connections. The city's impressive skyline is dominated by sleek skyscrapers, reflecting its status as a global finance center. Key venues like Messe Frankfurt and Kap Europa offer great spaces for executives.
Frankfurt hosts significant business events like the Frankfurt Book Fair and Ambiente, bringing in professionals from various industries. The city's strategic location and transportation infrastructure—including Frankfurt Airport, one of Europe’s most connected airports—make it easily accessible for international travelers.
During your downtime, explore cultural gems like the Städel Museum and the historic Römer square. Enjoy traditional German cuisine at local taverns or discover international flavors at Michelin-starred restaurants.
Hamburg, the port city of Germany, brims with maritime heritage and contemporary business opportunities. The city is one of Europe’s best business destinations, with outstanding event venues like the Hamburg Messe und Congress and the Elbphilharmonie.
Business travelers can network at events like the Hamburg Summit, which showcase the city's innovative spirit. Hamburg's accessibility is facilitated by its well-connected airport, known in German as Flughafen Hamburg.
In your free time, explore the International Maritime Museum, stroll along the scenic Alster Lake, or enjoy fresh seafood at the bustling Fish Market.
The research for this article is part of the Booking.com for Business 2023 Business Travel Destinations project. It’s based on bookings made by travelers for business purposes between August 2022 and August 2023.
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