Any experienced entrepreneur knows that a product is only as good as the marketing around it. That’s why, for 2024, you should add these marketing events to your calendar and keep up with the trends of this ever-changing industry.

With AI continuously advancing and companies taking risks, marketing trade shows are promising to be more exciting than ever.

To avoid the hassle of organizing a business trip and simply focusing on the learnings of a marketing conference, opt to use Booking.com for Business tool.

Why attend a marketing conference?

It's easy to think that marketing is all ads and catchy slogans when in fact it's so much more than that. However, the world of marketing is so much more than that.

With SEO (Search Engine Optimization) and SEA (Search Engine Advertising) playing a major role in getting your business the clout it deserves, checking out these conferences will be key to helping you keep up with the ever-changing marketing landscape of your industry.

Learn how to create an ad that will stick in everyone’s minds, while also resisting the test of time and that will put your product or service on the map for consumers.

The world of marketing is exhilarating and complex. By learning to navigate it successfully, you'll be able to reap the benefits for a long time. Not only that, but networking at such events bring along valuable customers, connections and future colleagues

Top 10 2024 marketing summits

1. Social Media Marketing World

18–20 February

San Diego, California

If you want to improve your marketing strategy, organic and paid social marketing, Social Media Marketing World is the right event for you. If you opt for an extended ticket, you’ll have access to a full day of workshops, on subjects ranging from SEO to copywriting.

With speakers like Paul Roetzer, author of Marketing Artificial Intelligence, and Ann Handley, the CCO of MarketingProfs, you’ll get insightful tips on how to take your business to the next level.

Immerse yourself in the world of digital marketing in San Diego, where not only will you gain valuable insights from the event, but the city itself stands ready to inspire and spark your creativity with its vibrant atmosphere.

Visit the 25th Street Bridge, with its rails covered with chimes that play the same tune when stroked from both ends or stop by Comic-Con International and be inspired by influencers and cosplayers how to create a unique and colorful brand.

You can easily reach San Diego via its three airports: San Diego International, Marine Corps Air Station Miramar and McClellan-Palomar.

2. MarTech Summit

6 March

Berlin, Germany

MarTech Summit is an outstanding digital marketing event that takes place in the heart of Europe. Speakers like Eglantina Becheru, Global Head of Brand & Content Creative from FLIXBUS and Arun Kumar Krishnan, Head of Data & Analytics, Digital Marketing at Volkswagen, this event is perfect for senior leadership that want to expand their knowledge and network with big names across diverse industries.

Participate in fireside chats and panel discussions about the latest tech developments and strategies in marketing, and make valuable connections at the end-of-summit drinks.

Of course, while you’re here, take your time exploring Berlin and getting inspired by the largest open-air gallery on the planet. The East Side Gallery is over one kilometer and hosts murals from artists from all over the world.

You can reach Berlin via BER airport.

3. 2024 ANA AI for Marketers Conference

8–10 April

Hollywood, Florida

The 2024 ANA AI for Marketers Conference is the type of futuristic marketing conference marketers have been dreaming of. You can learn how to best automate repetitive tasks with AI and give your creative team the power to focus only on bringing their ideas to life.

This marketing trade show also stands out from the rest for its speakers, Jan Francis, Chief Data and Analytics Officer of General Motors, and Christine Guilfoyle, President of SeeHer.

Once you arrive in Hollywood, Florida, you can’t miss its exquisite flamingo gardens and see the breathtaking guitar-shaped Seminole Hard Rock Hotel & Casino. Reach this amazing destination via Miami International Airport and Fort Lauderdale Hollywood International Airport.

4. DigiMarCon West

11–12 April

Los Angeles, California

Happening all around the world, DigiMarCon is a digital marketing conference you can’t miss. Its Los Angeles edition, which takes place between 11–12 April, is packed with panels and workshops on digital marketing best practices, real-life strategies and the latest marketing trends.

The 2024 edition will have speakers coming from well-established companies in both tech and media, with Erdem Aksakal of SAP and Catherin Henry from Media Monks being just two of the people who’ll grace the stages.

And, since you’re here to unleash your creativity, be sure to check out lesser-known Los Angeles attractions like the Dr. Seuss Experience and the Burbnank Scavenger Hunt. You can reach this East Coast destination via five airports, including Burbank Airport and Orange County Airport.

5. Experiential Marketing Summit 2024

24–26 April

Las Vegas, USA

Welcome to the world of experiential marketing, where you can explore what world-renowned brands are planning, learn how brand experiences will look in the future and participate in exciting workshops to expand your marketing horizons.

Keynotes for Experiential Marketing Summit 2024 include (but are not limited to) Matt Barber, Brand Partnerships and Experiential Marketing Manager of Subaru of America, Michael Barclay, Executive VP of Essence Ventures and Jenny Cobler, VP of Global Experiential Marketing or Visa, Inc.

Reach Las Vegas via its four airports: Harry Reid International Airport, North Las Vegas Airport, Nellis Air Force Base and Boulder City Municipal. And, since you’re in Las Vegas, you can’t miss out on visiting the city that hosts 300 weddings daily and over 24,000 kilometers of neon tubbing.

6. brightonSEO

25–26 April

Brighton, UK

We can’t talk about digital marketing conferences without diving into one of its most important subjects: SEO. BrightonSEO is one of the biggest SEO conferences in Europe, with over 5,000 participants. Join lively panel discussions and training on how to make search engines work for you and how data and analytics can make or break your business.

This year’s speakers will come from all industries, with Adriana Stein of AS Marketing and Amanda Walls of Cedarwood Digital leading the way for these two insightful conference days.

Once you’re in Brighton, take the time to let your imagination wander in this British gem, as you visit the world-famous Upside Down House and take pictures that defy reality at the Brighton i360.

To reach Brighton, you can fly in via London Gatwick and take the train from there.

7. MozCon

3–4 June

Seattle, USA

Get ready to discover the future of Digital Marketing at MozCon. From understanding the current search engine landscape to what the world of analytics has in store, you can dive into the nitty gritty of online marketing with this conference.

Speakers like Amanda Jordan from RicketyRoo, Azeem Ahmad from Azeem Digital and many more are here to lead this marketing trade show. Explore the friendly and relaxed atmosphere of the event, with Monday Industry Happy Hour and the Tuesday Night Closing Party, while also taking away amazing industry insights.

As a location, Seattle is perfect for imaginers and marketers. With the Space Needle being first sketched on a napkin to a wall full of used chewing gum, this city is for the people looking for the extraordinary.

You can fly in via the three airports: Sea-Tac, Seattle Lake Union and Seattle Boeing Field.

8. ATOMICON 2024

17–18 June

Newcastle, UK

Join one of the most exciting upcoming marketing conferences in Newcastle. Get ready to learn how to combine sales and marketing at ATOMICON. Discover funnels, AI for business, email marketing, audience growth, mastering social media and more. Keynote speakers include TV icons Davina McCall and Lisa Bilyeu, as well as content creator Max Klymenko.

You can reach Newcastle via the NCL Airport. When you arrive, take a few days to explore the city center, where you’ll find grazing cows, remnants of Hadrian’s Wall and the first covered train station in the world.

9. INBOUND

18–20 September

Boston, USA

Going strong for ten years, INBOUND 2024 is one of the digital marketing events that even Forbes magazine endorses and encourages you to participate in. This conference combines marketing, sales and customer service, for the sole purpose of driving business growth.

With former invitees like actress and film producer Reese Witherspoon and founder and Chief Executive Officer of Blacity, Inc. Morgan DeBaun, this event not only encourages you to grow professionally but to embrace diversity and community in your team.

With ten public and private airports, you can be sure to reach Boston with no hassle. And, as this city holds a special place for the history of the US, you can wander the old streets, participate in historical reenactments and visit some of the most beautiful art museums and galleries in the whole state of Massachusetts.

10. Content Marketing World

21–23 October

San Diego, USA

Content Marketing World in San Diego has something for everyone. From the marketing tools of the future to out-of-the-box strategies and solutions, this conference for marketers is a unique opportunity for growth and networking.

Keynote speakers like actress and producer Elizabeth Banks, Google’s Cassie Kozyrkov and Croud’s Avinash Kaushik are ready to impart their wisdom at this marketing event.

You can reach this marketing conference via the three airports of San Diego. In your free time, be sure to check out some fun experiences like food tours, yacht sailing classes and even a ghost tour of the city.

Take your business to the next level and just leave the travel planning to us. Opt to use the Booking.com for Business tool and we can take care of your planning for free, so you can only focus on the exciting insights from the world of marketing.

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