Business travel and AI: Unpacking the trust and interest in AI features
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We live in an era dominated by digital advancements, so there’s no wonder business travel will also be influenced by it. From Artificial Intelligence (AI) to machine learning, modern business travelers’ preferences and requirements are continuously changing. The relevance of AI in the realm of business travel can’t be overstated. With 80% of business travelers relying on AI tools while planning for or during a trip, AI has an important role to play. As professionals seek easy, efficient and personalized experiences, AI has emerged and developed into a crucial ally.
Here at Booking.com for Business, we understand modern travelers’ needs and wants. From ranking hotel options to predicting price fluctuations, our tool uses machine learning to customise your business trip and to ensure a smooth corporate travel experience,. But, as always, when technology develops too fast, this can bring uncertainty and a lack of trust.
With this article, let’s dive into the key findings of recent research run by Booking.com for Business into the interest and trust levels in AI by business travelers.
According to recent research conducted by Booking.com for Business, corporate travellers show the highest Interest in the following:
The trustworthiness of AI and its features is a complex and evolving concern. While AI technologies have demonstrated remarkable capabilities across many fields, general trustworthiness hinges on the ethical frameworks and structures in place. Issues such as biased algorithms, lack of transparency, and potential misuse of AI raise valid concerns. When it comes to corporate travel, privacy and safety are also essential.
Generative AI features garnered the highest trust when it comes to:
Keep your finger on the pulse. Business travellers are building trust in the following areas:
A fascinating correlation emerges when exploring the relationship between interest and trust in AI. The younger generations (18–45 years old) exhibit a higher overall interest in tech features compared to their older counterparts (46 years old and above). Notably, younger professionals show a heightened interest in health and wellness monitoring apps compared to their older counterparts, reiterating the findings of Deliotte’s insights into travel trends.
As business travel evolves, embracing AI isn’t just a choice, but a necessity. Understanding the interests, trust levels and preferences of business travellers is pivotal for businesses to offer tailored solutions such as chatbots, and machine learning models for suggesting options for flights, accommodation and car rentals.
With modern tools, such as Booking.com for Business, the future of corporate travel lies in the harmonious integration of technology, catering to the unique needs of today's professionals on the move.
From 22 November–4 December 2023, Booking.com for Business surveyed 502 full-time (95%) and part-time (5%) business professionals across the US who travel for business online. Of this subset, 65% were male and 35% female between the ages of 18–65 years old. We included a representative mix of employees from various-sized companies, departments, industries, and job roles within their organisations.
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